i lied, here's another one

I like this one. This is exactly the kind of thing I'm talking about...

Robert Reich talks about how Republicans do not, and should not be allowed to claim they do, have a monopoly on morality. The explicit message from the Republicans has been "we're moral, and they're not." The Democrats have allowed the Republicans to get away with this message unchallenged, preferring instead to talk about policy in dry, programmatic language.

Reich is not advising that the Democratic party attempt to co-opt or adopt the religious right's messages, or even start talking about "God, guns and gays" the way the Republicans do. They need to hammer home the message that morality is not about banning gay marriage, it's about doing the right thing.

The Democratic party of the 60s talked fearlessly of morality, in terms of the civil rights struggle. Many of those messages still apply, it's just that they've been abandoned in favor of talking about plans for how government can help. Most people just tune that stuff out. Now, if you want to talk (with proper outrage) about the unfairness of the system, corporate welfare, environmental justice (ie, the toxic waste dump is always near the low-income neighborhood), etc, that might get you somewhere.

In other words, the John Edwards "Two Americas" theme. I bet that would get them somewhere.